President & CEO, Dutchess Tourism, Inc.
Mary Kay works to strengthen the tourism industry in the Hudson Valley by providing marketing, business, education, and other support to more than 600 tourism-related entities in Dutchess County. And, with her 32 years of tourism experience, she aggressively markets the county as a premiere vacation destination.
In 2017, Dutchess Tourism became one of less than 200 DMOs world-wide to receive accreditation from Destinations International. That same year, Vrba was named an Outstanding Woman in Destination Management/Marketing by Women in Travel and Tourism, International.
Dutchess Tourism is a leader in innovation and was the first tourism organization in the Hudson Valley to produce a virtual reality video, winning Gold awards from SIAA, Hermes and the international AVA awards.
Additionally, Mary Kay has been at the forefront of international marketing efforts, traveling with I Love NY to the UK, Ireland, Germany, Switzerland, Australia and China to promote travel to our region from these lucrative markets to fuels economic growth.